Be the Rock Star of the Road with your roving Billboard! Sell while you’re driving, parked at the hardware store, parked at your residence or business, everyday, all day. Everywhere you go you are making impressions of your business, increasing your exposure and possibility of gaining new customers-it’s all in the numbers!
Statistics vary, but vehicles sporting company graphics, depending on the market area, will get viewed 20,000-60,000 times per day. Of those driving, 75% will actually read the message and 35% of those would be more inclined to purchase products or services displayed on the vehicle. We continue to hear from our customers who are pleasantly surprised to get leads from their graphics.
When was the last time you priced out a two month rental of a stationary billboard? Radio and TV are effective mediums but to have results they should be repeated over a period of time which can be expensive. And we all know about yellow pages and now with Google and the web…does anyone even use their phone books stacked in the corner?
The price for vehicle graphics can range from a set of door graphics for $150-200 to a partial wrap for approximately $1500 to $2500-3000 depending on the vehicle. Most vehicle graphics last a minimum of 3 years to 5 years.
Based upon a $3000 investment, the cost per 1000 impressions is estimated to be 25 cents over 12 months. Extend that over a life of the graphics of 3-5 years and the cost is crazy good. The web is also incredibly inexpensive but you need to drive the customers to your site. With your vehicle graphics you’re driving your message to potential customers. The question is why aren’t you contacting your local sign company right now?
Let us know if we can help! And remember, tax time is around the corner still time to write off your vehicle graphic expenses!